In April 2014, The Freedom for Animals launched a campaign in response to growing concerns over the operation of the world’s largest aquarium brand, SEA LIFE aquariums. The campaign launch followed a detailed investigation and revealed a number of shocking truths about the company, which is owned by global entertainment giant, Merlin Entertainments.

Conservation, education and animal welfare were scrutinised during the investigation and major concerns were raised on each of these issues. In addition, it was revealed that, despite claiming to be opposed to the …

Since April, over 6,300 people have called upon Merlin Entertainments, parent company of SEA LIFE aquariums to bring an end to the daily use of whales in circus-style shows in its Shanghai centre. Despite growing pressure, and despite the repeated promise of a “detailed announcement soon”, Merlin has refused to answer questions over its treatment of the whales as well as repeated requests from Freedom for Animals to be given the opportunity to share concerns in person.

In the meantime, it is estimated that the company …